Our Analysts & Experts

Kantar Analyst
Analyst

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Colombe Bommelaer
Analyst

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Olivia Cai
Analyst

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Sophie Carroll

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Julie Craig

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Rachel Dalton
Director, eCommerce/Omnichannel

Rachel leads eCommerce content and insights development for Kantar Retail IQ and Kantar events with a focus on Amazon and forecasting. She has a background in brand and global business management from her work leading strategic planning, new product development, and marketing initiatives across several CPG brands and categories. Rachel holds a B.A. from Connecticut College and an MBA from Cornell University.

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Renata de Moura

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Juliane Ding
Intern

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Lei Duran
Senior Vice President

Lei leads Kantar’s insights into Walmart and big-box retail. She has 20 years of experience as a marketing and merchandising strategist. She was a senior-level client for most of her career at Fortune 100 companies, including Delta Airlines, Miller, Walmart, and then on the agency side with WPP Geometry. She spent the most recent 15 years working in the Walmart ecosystem, including 10 years as a marketing and merchandising leader with a multibillion-dollar P&L. She most recently worked with top CPG suppliers using her deep understanding of Walmart to grow sales and distribution via marketing and advanced strategic planning. She is passionate about the fast-paced nature of commerce and has an innate curiosity about what drives shopper behavior. Lei holds a bachelor’s degree and an MBA from the University of Michigan.

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Taylor Galland
Senior Analyst

Taylor is a senior analyst on the Kantar Market Insights team based in Boston. She is responsible for syndicated content, events, and custom strategic work centered on large-format stores in the mass, club, and home improvement channels. Before joining the Insights team, Taylor managed key client relationships and custom assortment planning initiatives for Kantar’s Perfect Category offer. She has a background in market research and comparative analysis. She holds a B.S. in economics and political science from Trinity College.

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Pam Goodfellow
Director, Retail Insights

Pam is a director on the Kantar Market Insights team, focusing on Target and US grocery. Pam has an extensive background in market research and consumer insights, having led syndicated and custom research in previous roles before joining Kantar. Pam has worked with a variety of clients, including mass, big-box, and specialty retailers, as well as CPG companies, financial institutions, and agencies. Pam is a former contributor to Forbes and has been cited by The New York Times, USA Today, Fortune, CNBC, NPR, and other media outlets. Pam graduated summa cum laude with a B.S. in economics and marketing from Otterbein University and holds an MBA from Capital University.

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Derya Guvenc
Principal Analyst

Derya is a principal analyst on the Kantar Market Insights team in London. She covers big-box and small-box grocery retail in the EMEA region, with a significant emphasis on the convenience channel and the U.K.’s Big Four retailers (Tesco, Sainsbury’s, Asda, and Morrisons). Her current areas of focus are channel blurring, store transformation, micro retail, and the future of shopper missions. Before Kantar, Derya covered the Central and Eastern European grocery market, with a strong focus on Russia, Turkey, and Poland. Before moving to London in 2012, Derya spent three years in retail market research in Istanbul. She holds a B.A. in economics from Boğaziçi University in Turkey and an M.A. in development studies from the Institute of Social Studies in the Netherlands.

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Doug Hermanson
Principal Economist

Doug specializes in data management, forecasting, and applied economics for the economist and home improvement teams. He contributes economic, retail, and consumer insights through customized research, presentations, and syndicated publications. He is also a key developer of the econometric models and methodologies used in the channel, category, and country-level retail market forecasts produced at Kantar. He holds an M.S. in economics from The Ohio State University where he developed research on regional retail market development and financial commodity markets.

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Tiffany Hogan
Principal Analyst

Tiffany leads Kantar’s insights and research on the US beauty and apparel industries. This includes tracking strategic changes and priorities at key retailers such as Ulta, Sephora, and Kohl’s, as well as the trends affecting these discretionary categories like the rise of resale, direct-to-consumer brands, and sustainability. Tiffany has prior retail experience in merchandising and allocation at specialty retail. She holds a degree in finance from The Ohio State University.

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Kate Hohenstatt

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Simon Johnstone
Director

Simon Johnstone is a director on the Kantar Market Insights team based in Boston. He focuses on in-depth coverage of the discounter and convenience channels, including global coverage of Lidl and Aldi. Simon holds a B.A. in German from Royal Holloway University of London.

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Howard Lake
Senior Content Manager

Howard is senior content manager on the Kantar Market Insights team in London, responsible for overseeing content outputs across the EMEA team. Prior to Kantar, he held a senior editorial role at leading global retail analyst specialists. He also has extensive experience in print and digital publishing. While possessing a wide global retail knowledge base, his specialist interests include Asian eCommerce, omnichannel growth, and developing markets. He holds a bachelor’s degree from the University of Winchester.

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Jim Leonard
Senior Vice President, Strategic Advisory Services

Jim leads Kantar's custom and applied research solutions and facilitates training and planning for key clients around the globe. He works with Kantar's analyst teams as well as thought leaders from WPP's sister companies to create and apply market assessment and growth strategies for CPG/FMCG clients and select retailers. Jim brings a strong background in benchmarking work and translating best practices into actionable insight for manufacturers, retailers, and activation agencies. He also creates skill-building and case-based training solutions to improve capabilities and planning effectiveness. Jim previously served as commercial manager and editor of Kantar's online and print publications. His background includes product development and content syndication, classroom training, publishing, and database marketing. Before joining Kantar, Jim worked for a research and marketing firm and a multinational business publisher. He has also served as an adjunct university instructor. Jim holds B.A. and M.A. degrees from Boston College.

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Paul Malone
Intern

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David Marcotte
Senior Vice President

David leads Kantar’s insights into the current and future state of international retail, complex business processes, and technology. He covers a range of retail channels, including home improvement, consumer electronics, and food service. David is a provocative keynote speaker for events across the Americas and Asia. He is an experienced leader of international teams, a veteran executive consultant, and a retail solutions architect. Before joining Kantar, David was the global business intelligence lead for retail and CPG at IBM, advising retail clients on POS infrastructure, merchandising, loyalty programs, IT design, loss prevention, supply chain, and large data solutions. Before IBM, David spent 20 years working at every level of retail, from the shop floor to executive management, within discount, grocery, chain drug, and food service operations. He is a past member of the Efficient Consumer Response Category Management Standards Group and the Association for Retail Technology Standards. David’s publications include The Store of the Future.

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Kate McGee
SVP

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Paida Mugudubi
Director

Paida drives thought leadership on FMCG retailing with a particular focus on grocery and health and beauty. She focuses on insights that deliver a positive impact on both the top and bottom line. Before joining Kantar, Paida worked for a global FMCG manufacturer, initially heading strategy and planning for the U.K., Ireland, and Channel Islands markets and then the global travel retail business. She has also worked in global and regional consulting roles covering consumer, shopper, and retail insights across a broad range of FMCG categories. Paida holds an MSc in strategic management from the University of Bath.

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Stefanos Nanopoulos

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Leigh O'Donnell
VP Shopper Insights

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Charlotte Page

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Malcolm Pinkerton
Vice President

Malcolm leads Kantar’s Market Insights in Europe. He is responsible for the syndicated content strategy, ensuring the delivery of commercially impactful insights. With a specialist focus in omnichannel and ecommerce, Malcolm leads Kantar’s digital commerce thought leadership for EMEA, and spearheads new routes to consumer advisory capabilities. He is responsible for helping clients validate or form their ecommerce and digital strategies and achieve profitable growth through new and existing channels. Malcolm has worked with some of the world’s leading consumer goods manufacturers to develop their growth strategies and deal with the disruption caused by the ever-changing shopper. He holds a BSc in industrial systems and business management from the University of Westminster.

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Kantar Research Team
Research Team

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Nishant Shrikhande

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Amar Singh
Principal Analyst

Amar is a principal analyst, focusing on Canadian retail and eCommerce. He creates insights that inform strategic decisions related to key grocery, mass merchandising, drug, club, home improvement, and digital channels. Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar in 2018, he managed consumer insights at a leading CPG brand in Canada, which included brand management, packaging optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph.

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J Walker Smith
Chief Knowledge Office

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Dustin Speer
Sales

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Eleanor Thacher
Analyst

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Mary Brett Whitfield
Senior Vice President

Mary Brett leads the shopper insights research and content development team for Kantar and also directs development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis and competitive positioning work. Mary Brett earned a B.A. in economics from Smith College and an MBA from the University of Oklahoma.

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Lauren Winkler
Associate Vice President

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