Best Practice Applications for ShopperScape® Data and Insight

Date: 17 Oct 2016
Time: 2:30 PM EDT
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Description

Designed to empower current ShopperScape® Database clients, this promotional webcast will inspire best practice usage and illuminate a clear path for custom application. Rachel McGuire will lead the thirty minute showcase of recent findings, outlining how ShopperScape® data can be used to:

  • Visualize and understand the shifting needs of the shopper
  • Uncover growth opportunities
  • Develop retailer and shopper programming
  • Prepare for customer meetings and joint business planning


Presenter

Rachel McGuire
Director
rachel.mcguire@kantarconsulting.com

Rachel is the Director for Kantar’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in political science and earned postgraduate degrees from The Ohio State University in international relations, research methods, and survey research. She joined Kantar in 2008.

Duration 30 Minutes