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Designed to empower current ShopperScape® Database clients, this promotional webcast will inspire best practice usage and illuminate a clear path for custom application. Rachel McGuire will lead the thirty minute showcase of recent findings, outlining how ShopperScape® data can be used to: Visualize and understand the shifting needs of the shopper Uncover growth opportunities Develop retailer and shopper programming Prepare for customer meetings and joint business planning
Rachel McGuire Director rachel.mcguire@kantarconsulting.com
Rachel is the Director for Kantar’s shopper insights research. She leverages shopper data from our ShopperScape® survey and other sources to generate shopper insights thought leadership for Kantar articles and events. She also works extensively with clients to help them mine actionable shopper insights to address a broad range of business initiatives. Rachel graduated summa cum laude from Baker University with a B.A. in political science and earned postgraduate degrees from The Ohio State University in international relations, research methods, and survey research. She joined Kantar in 2008.