Monthly & Quarterly Reports Descriptions
- Shopper Dashboard: A graphical snapshot of the latest month's trends, highlighting shopper spending intentions, retailers winning and losing shoppers, and seasonal shopping and other hot topics, with links to full reports.
- Channel Activity: Which channels are growing their shopper base? This report shows shopper penetration vs. year ago by channel and retailer, trended over time.
- Shopper Spending Sentiment: Are shoppers planning to spend more, less, or the same? Does this differ widely for shoppers of one retailer vs. another? View near-term spending intentions for a range of retailer shoppers and the assessment of household financial health.
Quarterly Scorecards & Reports
- Cross-Shopping Scorecard: What does the competitive landscape look like for a retailer? This comprehensive report for more than 50 retailers gives you a complete view of the cross-shopping landscape.
- Shopper Loyalty Indicator: How many of retailers' recent shoppers are regular shoppers (shop there monthly)? Are there times when retailers acquire a high proportion of non-regular shoppers? Data is trended over time to show how this is changing.
- Shopping Incidence: Is shopper penetration growing at key retailers? Trends for more than 50 retailers show who is winning and losing shoppers.
- Online Shopping Ratio: This report shows what portion of a retailer's recent shoppers has shopped the retailer online—trended for the last nine quarters.
- Retailers Shopped: How many retailers are shoppers shopping? Report shows average number of total, FDM, Softgoods, and Homegoods retailers shopped in a month, trended over time.
- Trip Missions: What kinds of trips are shoppers making, and how different is that across retailers? A view of the primary reason for shoppers' last trip for groceries, household essentials, or HBC.
- Merchandise Group Capture Rate: Shows how well retailers “capture” their own shoppers' spending on key departments such as Food & Groceries, HBC, Apparel, Consumer Electronics, and Home (each available quarterly).