Big Idea

Kantar Retail Launches US Trade Promotion Industry Study

This study provides insight into trade promotion spending, strategies and management practices. Published every few years since 1995, it examines key issues surrounding trade promotion spending from both a manufacturer and a retailer perspective in North America.

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Big Idea

What Are "Big Ideas"?

Forward looking and thought provoking, Big Ideas focus on the topics we believe will most significantly affect the retail landscape. Developed by our experts, these are the must-have insights in helping you prepare for the realities of tomorrow.