Kantar augments our monthly ShopperScape® tracking study with thematic Deep Dive studies.
In the most recent ShopperScape® Deep Dive on Alcohol-based beverages, we uncovered how shoppers shop for alcohol, their category preferences, the retailers they shopped, the importance of the shopping experience, and how the pandemic affected consumption.
Get a sneak peek at some of our top-level findings in this Infographic.
Join us on 11 MAR 2021 for the Shopping for Spirits Webinar where we’ll share the details of the study.
Find all published Shopper Insights here.
Visit the ShopperScape Survey page here for details on other recently conducted Deep Dives.
If you have any questions about this or other Shopper Research, contact us at RetailNA_ShopperSolutions@Kantar.com.