With the development and distribution of various COVID-19 vaccines at play, the opportunity to return to “normal” shopping routines seems like a possibility. However, only 56% of shoppers currently signal plans to get a vaccine when available, and shopping behavior may not change all that much. For example, Kantar ShopperScape® December data proves the permanency of the role of online in a COVID-vaccine era, with 27% of shoppers indicating being more likely to shop online even as vaccinations start. Conversely, regardless of the vaccine, it appears some shoppers may have indefinitely halted travel, nightlife entertainment, and shopping in enclosed malls. For a deeper dive into how shoppers are thinking more broadly about health and wellness today, click here.
